Why Anti-Adblock Policies Could Hurt Revenue Instead

Nakey's picture

The Cobra Effect: Why Anti-Adblock Policies Could Hurt Revenue Instead

Youtube and others want their users to disable adblockers to increase their revenue from advertisements, but will forcing the users to so do be effective in the long-term? What unexpected consequences could occur? Why do people use adblockers in the first place? Why aren't more users buying Youtube Premium as a solution? Do adblock users still contribute value to websites? Can websites effectively enforce such policies? Are there ways to naturally encourage more users to disable their adblockers instead?

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daftcunt's picture
Discord userfront page

For me 2 things are clear:

yt premium? Not even when hell freezes over.
when they block adblock I'll resort to the alternatives.

 

I also make a point to NOT buy shit from advertisers that are forced onto me from sites that disallow adblock.

 

FB has no problem with it, I think they thought it through.

 

https://invidious.io

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