I had to look a bit to get the raw ad without someones opinion attached to it.
A few pointers what is considered offensive in no particular order:
- caucasian hands manipulating dark skinned person
- the shop the person is pushed into is called "petit colon", which translates as "small settler" or "small coloniser" into english using deepl.com". Maybe someone that speaks french can shine a light on this?
- The letters "DER NEUE GOLF" (german for "the new golf") appear in a certain order on the screen if you slow the video down around 0:07 first the letters NEG, then ERL appear:
Using all of the letters no word making any sense can be constructed, however the first word that somewhat jumps at you is "NEGER" (negroe) because of the way it is displayed on the screen. However there are plenty more words that can be constructed, like REGEN (rain), REGEL (rule) LEGEN (lay down), GERNE (with pleasure) or LEGER (casual).
So the questions are:
Racist or not?
If so, intentional?
If yes, by whom? VW? Or the production company? Or the director? etc.